D’eau Wellness is a leading network of wellness centers in Latin America, the United States, and Europe.
How was it founded and what is its philosophy?
D’eau Wellness was born as a natural evolution of a long professional journey in the field of health and aesthetics. After many years working with patients and clients, I understood that true well-being is not achieved solely with a specific treatment, but through an integrative approach that connects body, mind, and emotions. Thus, in 2018, after rebranding Gerove—our first center founded in 2012—we gave birth to D’eau Wellness: a space that fuses ancestral techniques with the latest technology, always with a holistic approach.
Our philosophy is based on improving the quality of life of each person who chooses us, offering them a space for disconnection, deep care, and transformation. At D’eau, we don’t treat symptoms, but people.
What makes D’eau Wellness unique compared to other beauty centers?
What truly sets us apart is our comprehensive and personalized approach. We don’t offer standard treatments: each protocol is individually designed according to the real needs of each body.
We combine ancient manual techniques such as wood therapy and lymphatic drainage with cutting-edge equipment that enhances results, achieving a transformative experience from the first session.
In addition, we have developed an exclusive technique that activates circulation, improves skin texture, contours the body, and, above all, generates well-being.
But beyond the technical aspects, D’eau stands out for its human warmth, the professionalism of its team, and an environment that invites you to reconnect with yourself. It’s not just a treatment; it’s a sensorial and emotional experience.
What results can a client expect from their treatments?
A client who seeks treatment at D’eau Wellness can expect much more than a cosmetic change. From the first session, they feel an improvement in circulation, a feeling of lightness, and overall well-being. As the treatments progress, you’ll see firmer skin, more toned tissues, reduced fluid retention, improved body contour, and, above all, a better-functioning body.
Our treatments are effective because they work deeply, respecting the body’s physiology, stimulating natural regeneration and detoxification processes. The results are not only visible, but also sustainable and healthy.
What was the process of creating a replicable business model like?
Creating a replicable model was a wonderful challenge. We started from what already worked at our center: an exclusive technique, personalized care, and an experience protocol that made a difference.
We documented every process, from staff training to the ambiance of the space and customer service. We established quality standards and developed manuals so that each franchise could offer the same experience, without losing the human and professional essence that characterizes us.
The goal was always for each new location to function as a faithful extension of D’eau, maintaining our DNA in every detail.
Why did you consider franchising D’eau Wellness? What opportunities do you see?
Franchising D’eau was a strategic but also an emotional decision. There came a time when many people wanted to replicate what we were doing, and I understood there was an opportunity for expansion, but also a way to empower other professionals through a solid and purposeful business.
Aesthetics with a holistic approach is growing tremendously. Today, people seek to feel good from the inside out. And that’s what we offer. We see a great opportunity in cities where there are no centers with this holistic vision and such effective results. We want to be there, transforming lives.
What kind of people are you looking for as franchisees?
We are looking for women who are passionate about wellness, aesthetics, and personal development. They don’t need to be experts in aesthetics, but they do need to share our values, be committed to providing excellent care, and want to lead a business with a positive impact.
We want members who fall in love with the brand and its purpose, who understand that more than a spa, D’eau is a lifestyle.
What support does D’eau offer franchisees?
We support franchisees from day one. We offer comprehensive training—both theoretical and practical—in our exclusive techniques, advice on launching the establishment, setting the scene, menu design, digital marketing strategies, operational management, and team training.
In addition, we provide ongoing support, protocol updates, constant innovation, and a community of franchisees where you can share experiences and grow together. You are not alone: we are a team.
