Hyundai Motor America and Inter Miami CF announced a multi-year agreement that strengthens the brand’s presence in soccer. Through this partnership, the company will be the club’s Official Generalist Automotive Partner, as well as an Official Partner of the institution and a Founding Partner of Miami Freedom Park, the 131-acre complex that will house the team’s future stadium.
The agreement entails extensive integration of Hyundai into the club experience, with brand presence at both the current Nu Stadium and Miami Freedom Park. Key initiatives include renaming the East Club to Hyundai Club and sponsoring the Hyundai Garage, one of the main parking areas at the new stadium.
In addition to the commercial aspect, the agreement incorporates a charitable initiative. For every goal scored by Inter Miami during the regular season, Hyundai will donate to Hyundai Hope On Wheels, the company’s program that funds pediatric cancer research and provides support to children and families affected by the disease.
