CONMEBOL’s immersive experience continues to be a top attraction for fans during the 2026 World Cup. South American and global football icons have already been part of a journey that connects history, passion, and culture.
From Roots To Soul, the immersive experience created by CONMEBOL for the 2026 FIFA World Cup™, continues to solidify its position as a key attraction for fans visiting Miami. More than 100,000 people have already explored this space dedicated to celebrating the history, passion, and identity of South American football.
In addition to thousands of fans from around the world, the exhibit continues to welcome prominent figures from South American football. Personalities like Maxi López, Sergio “Kun” Agüero, Javier Zanetti, Alejandro “Chori” Domínguez, Gabriel Batistuta, and Mario Alberto Kempes joined other legends who have already enjoyed the experience, in a space that pays homage to the legacy and greatness of football in our continent.
The exhibit invites visitors to discover the essence of South American football through an interactive journey that combines history, technology, and immersive experiences. Iconic trophies, mementos of great victories, and audiovisual content allow visitors to relive some of the most memorable moments in our football history.
From Roots To Soul has become a must-see for those experiencing the 2026 FIFA World Cup™ in Miami, reaffirming CONMEBOL’s prominence and the legacy of South American football on the world stage. The experience will remain open to the public until July 14, inviting fans to discover the history, the idols, and the moments that shaped football in our continent.
General Information:
Location: Lincoln Road, Miami, USA
Until: July 14, 2026
Hours: 12:00 PM to 7:00 PM
Free admission and open to the public
